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In addition to providing logistical support, DHL is launching its new "Positive Power" campaign, celebrating the unstoppable impact of Formula E. The campaign emphasizes the passion of the sport and its global fanbase. DHL's founding sponsorship aims to ignite enthusiasm for Formula E, showcasing the speed and innovation of the series, especially with the new GEN3 Evo car.

DHL was the first logistics company to set a measurable carbon efficiency target: improve efficiency by 30% compared to 2007 levels by 2020. This goal was achieved four years ahead of schedule, in 2016. In 2017, DHL committed to an even greater sustainability goal: to achieve net-zero emissions by 2050. As part of this sustainability approach, DHL Group aims to reduce logistics-related GHG emissions to less than 29 million metric tons by 2030 and implement decarbonization measures across all modes of transport, which includes the electrification of 66% of the first and last-mile fleet.